In contrast, the traditional ad industry loses approximately $51M USD per day due to ad fraud.īrave reports an average 9% click-through rate (the percentage of viewers that clicked an ad) for sponsored images served – vs Google Ads that averaged 3.17% click-through rate for search and 0.46% for display across all industries.Īnother interesting use case is Dragon X. It’s a win-win for users and advertisers – users maintain ownership over their data while advertisers pay for true attention received.

Ad blocking also makes the browser faster and reduces users’ battery and data usage.īrave is able to collect more accurate metrics on user attention while protecting user-privacy through zero-knowledge proof technology. The Brave Browser blocks third-party ads by default, but incentivizes users to opt in to Brave Ads with Basic Attention Token (BAT) rewards.

Brave attempts to tackle structural issues within the attention economy and programmatic advertising, such as decreasing attention quality, increasing ad block usage, low conversion rates, high transaction fees due to intermediation, opaqueness and fraud.

Bats brave